Marketing Rules

Marketing Rules

I believe in the power of the free market to connect good people with good businesses. As Robert Tracinski recently quipped, “The free market: It’s like Uber, but for everything.” And in a free market, marketing is how we bring those good people and businesses...
Why WebDev

Why WebDev

Beginning with the BASICs. When I was kid, someone taught me BASIC on the Apple IIe and my fascination with “making computers do things” bloomed into existence. I wrote my own code to mimic Zork I and Lemonade Stand. I spent hours designing intricate Hypercard stacks...
Learning to Lead

Learning to Lead

The art of leadership. I’m passionate about the art of leadership—and it is an art, which means defining and measuring it can be very subjective. That’s because leadership is only partly about things, like systems, data, and objectives, and mostly about people, whose...
The American Dream

The American Dream

Do what you love. Seek the American Dream, and you’ll quickly be encouraged to “do what you love.” This short exhortation has been endorsed by some of the greatest American dreamers, including Steve Jobs, Warren Buffett, and Henry David Thoreau, though the original...
Renaissance Man

Renaissance Man

Curiouser, and curiouser. I’m interested in just about everything. I even proved it once at our high school academic decathlon by coming in third—in five events. I also received one first-place and two second-place rankings (something poetic about that). Our coach...
Stories in Concert

Stories in Concert

Helping the arts council. When my wife and I joined the Lehi City Arts Council to lead the Lehi City Chorale for its 2004 season, we had one goal: give the choir something more exciting to perform than the usual fare of a friends-and-family concert. So, we decided to...
American Fatherhood

American Fatherhood

Reading fatherhood. In American Studies, we often “read” a work, or set of works, and narrowly focus on a single aspect that may be only indirectly related to the work itself. For example, what is the role of technology in The Great Gatsby? Or, what does Hitchcock’s...
My Family Search

My Family Search

Aunt Lou’s shoebox in the attic. I’ve heard professional genealogists say that the best resource for family history is that aunt—the one that collects everything from photos to records to news clippings to family lore, and keeps it all in some shoebox in the...
Climbing Mt. MoGraph

Climbing Mt. MoGraph

Necessity is the mother of animation. As video content continues to outperform other kinds of marketing content (see Forbes, HubSpot, and VidYard), businesses face a familiar financial dilemma: how to stretch those marketing dollars to pay for yet another channel and,...
Soundsmith Music

Soundsmith Music

A music business? Sounds good. I started this business—my first entrepreneurial adventure—while at Brigham Young University (BYU). I was a music-composition major getting all kinds of requests for various musical services: arranging, composing, recording, and...